The Website System

The problem

Why the first try sounds generic

The AI is not the problem. Nobody told it what your business is. It does not know who buys from you. It does not know what happens when someone calls you. It does not know what you do that the other guys do not.

So it made all of that up. It had to. You read the result and think: this is not my business.

Ten stages fix that. Each one asks you for the thing the next one needs. Each one checks the last one's work before it builds on top. Nothing gets decided twice. Nothing gets made up.

Proof

See one it made

Before you download anything, go and look at a site this thing built. It is a made up heating company in Boise. Every word and every page came out of running the ten stages. Nothing on it was written by hand afterwards to make it look better.

Built by the system

website-system-example.justin-7e3.workers.dev

Three pages, a menu that goes somewhere real, a phone number that dials when you tap it, and its own 404 page instead of a stranger's.
Open robots.txt and sitemap.xml on the same address. Stage 9 wrote both of those, and they are the files Google reads first.
Empty folder to live address in about fifteen minutes, on a hosting account that costs nothing.

Put up on 12 August 2026. It is plain files, so there is nothing running that can crash.

It is not a showpiece. It is what you get when you answer the questions honestly and do not skip anything, which is the point.

Start here

Start in two minutes

Three steps

Download the folder above, or clone it from GitHub. Unzip it anywhere you like.
Open Claude Code in that folder.cd website-system
claude
Paste this and press enter.
Read stage-0-first-render/QUESTIONS.md and run stage 0 with me. Ask me the questions one at a time, wait for my answer, and do not skip ahead.

Twenty questions later you are looking at a website with your own words on it.

New to all of this? The folder has a setup page that assumes you have never opened a terminal. It walks you through it.

What it takes

15 minTo a site on screen Stage 0, from an empty folder, answering twenty questions

10Stages after that Do them in order, at your own pace. There is no clock

$0Hosting Free at your size, and not free for a month

2Things you buy A Claude plan, because this is a lot of back and forth, and a domain name at about ten to twenty dollars a year

Nothing else. There is no paid version of this with the good parts in it.

The stages

Ten stages, in order

The order is the whole trick. Skip a stage and the next one has a hole where its input should be. The AI will fill that hole with something that sounds right. That is the one thing you do not want.

Stage	Name	What it makes
0	First render	A rough site from your answers, in about 15 minutes
1	Your answers	The one file every other stage reads
2	North Star	Your business, written down, in your words
3	Page rules	The rule for each kind of page you are building
4	Page plan	Every page and every section, before a word is written
5	Copy	The words
6	Design	Two looks, both real, both clickable
7	Phone	The same site, on a phone
8	Fixes	You read it. It changes. Until you say it is done
9	Search and AI	The parts that help Google and AI read your site
10	Go live	Your site, on your own domain

Stage 0 gets a rough site on screen first. The ten stages after it improve something that already exists, which is a much easier job than staring at a blank page.

Why it works

Why an order beats a better prompt

A prompt is one shot. You ask, it answers, and whatever it did not know it guessed. You can write a better prompt and it will guess better. It is still guessing.

An order works differently, because every stage leaves something behind in writing that the next stage is made to read. Four things come out of that.

Your answers go in one file. Every stage reads it. You are never asked the same thing twice, and the important stuff is not sitting in a chat window you are about to close.
Each stage checks the one before it. Scripts do that at stages 2, 4, 5, 6 and 7. A script can tell you the file is missing a field, by name. It cannot tell you the sentence in that field is true about your business. Only you can, and the system says so out loud every time.
You sign each stage before the next one starts. One plain question, like: is this my business, in my words? If the answer is no, the stage goes back. Nothing gets built on top of a thing you did not agree with.
A blank stays blank. No made up reviews. No made up years in business. No made up awards. If there is nothing real behind a field, it stays empty and the system tells you what would fill it.

That last one is most of the reason this exists. A website that says something untrue about your business is worse than no website at all, and it is the exact mistake an AI makes without ever noticing it made one.

The edges

What it does not do

Being straight about this up front.

It does not write a blog for you, or keep one going.
It does not do your Google Business Profile.
It does not learn across projects. Each build learns inside itself and stops there.
It does not make you show up on Google next week. That takes months, and anyone who tells you otherwise is selling something.
It does not yet ship a worked example you can read end to end. The site linked above is real and the system built it, but the full write up, with every answer and every note in it, is still being written. That is the next thing.
It does not do the setup inside Google Analytics or Search Console for you. It tells you the order to do those in and what to check, and the rest is you and their screens.

All of that is written down here, and again in the change log inside the folder, so you hear it from us rather than find it on your own at eleven at night.

Who made this

SwarmSystem. We help local service businesses get found on Google, Maps, and AI assistants. This is the real system we run client sites through. Not a cut down version of something better. The same stages, the same checks, the same order.

We give it away because the order things go in is not the secret. Doing it, week after week, for a business that has a day job, is the hard part. If you want to do it yourself, everything you need is in that folder, and we hope you build something good.

It is MIT licensed. Use it, change it, sell what you build with it. Nothing to ask, nothing to pay. We keep updating it, so come back for the newer version.

Download the system swarmsystem.ai